Call it a conference, call it a huddle, call it a get-together. The internal event is an important cornerstone of a company’s year. If you haven’t adopted the tradition into your business yet, you could be missing out on the great rallying cry that you and your team need. Here, we’re going to look at the benefits of a great internal event for your business and how exactly you can achieve and capitalize on it.
A look back
With a focus on growth and the next goal around the corner, it’s easy for us to avoid forgetting to look back on the things that we achieved, as individuals and as teams. Denying yourself the satisfaction of looking back on your own work is likely to make your job less enjoyable and the same is true of your employees. Take the internal event as an opportunity to look back on the goals met, the accomplishments achieved, and the progress made. Use it as a chance to recognize the hard work of your employees, as you should do more often. You can even make it special by using it as the platform to give some company-wide awards to those who really went above and beyond.
A look ahead
An annual internal event can be the perfect punctuation between one year and the next. One of the biggest benefits is that it gives you a chance to thoroughly look ahead at what the next year’s plans are. You can involve your team in the conversation, asking them what they think the company needs to truly thrive, and what problems need to be addressed. But it’s also your opportunity to state the long-term goals, to get everyone on board and give them something to aim for. A leader has to lead and having a clear aim to follow is a tremendous force in motivating your team. If they don’t feel like they have a direction, it’s only natural that they should feel like their job doesn’t matter as much.
Setting the scene
The context of the internal event can be as important as the fact that you’re having it. It gives you the chance to represent your brand fully in an environment outside the office. Set the stage, set the scene with metal lecterns, branded displays, and projected images. Take them out of the work environment but celebrate the shared link they all have to the business. It adds a sense of prestige and legitimacy to the business. It can feel less like a job, and more like a cause or a shared aim that the team is a part of. Beyond that, it creates fantastic photo opportunities celebrating the brand you can share after.
Making connections
If you’re like a lot of modern businesses, you don’t have all your employees in one place. That’s one of the big reasons to organize an internal event in the first place. You might more than one office that rarely get to meet except through online conferences. Or perhaps you’re relying more on employees with alternate workspaces, such as those that work remotely from home. Whether they are, the conference gives you the chance to bring all your scattered colleagues together. Your employees can finally meet in real life and start making the connections that make real working relationships. The internet is very useful in breaking some of those boundaries down, but it can’t replace a face-to-face.
Forging your team
That chance to connect offers a lot more than just the meeting, however. You can use it to forge team bonds that mean your employees are a lot more likely to have healthy working relationships, to avoid conflict, and to collaborate together. For one, you can host open discussions where everyone’s opinions on where the company is going and what it should be doing can be heard equally, regardless of rank. You can also use it to try a few team-building exercises that strengthen the cooperative relationships that your employees should be sharing. Powerful brands aren’t created by the size of a business. They’re created when everyone is on the same side and everyone feels like they are both representing and represented by the brand.
With internal events, there is always the risk that it’s “just talk” and it doesn’t get acted upon. During the event itself, make sure someone is responsible for taking notes based on the conversation and have the individual teams make actionable plans on how to act on the conversations and resolutions made.
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