It’s a fiercely competitive world out there, and while it would be unfair to say there’s no room for the little guy anymore, fortune favours small businesses that think big! There was a time when clients had to choose between a big business who could cope with the demand they provide at a price that suited them, or paying a little more for a smaller business that could give them the level of attention and customer service they deserve. In today’s marketplace, however, consumers want it all! The question, then, is how to give your small business the grandiose appearance of a multinational giant while maintaining the intimacy and level of individual care that you pride yourself on as an SME enabling you to build a trusting and positive relationship with your client base.
Image is everything
The first bite of any great dish is with the eye, and this culinary term can easily be applied to the world of business. Customers make decisions based upon appearance; whether they’re choosing a lawyer to represent them in court or an apple at the supermarket. Never underestimate the psychological value in maintaining an image of success and prosperity. Fortunately, the digital age affords you a plethora of opportunities to do exactly that. Now more than ever it’s likely that leads will engage with your digital presence long before they pick up the phone or walk into your premises.
A well constructed, intuitive and professional looking website that’s regularly updated with unique, focused and factually dense content should be at the core of your digital presence. It should project an image of prestige, success and prosperity while also demonstrating an understanding and sympathetic approach to customer service. You should put customer feedback front and center because peer reviews matter to potential leads.
Likewise your social media presence should be robust and interactive. If leads can see that you have a history of dealing effectively with customers via social media they’re that much more likely to be drawn to you.
Get technical
Customers like to know that the businesses they deal with are at the cutting edge of the technology of their field, or at least be able to use technology competently to handle their needs. This is why investing in the right technological infrastructure is beneficial for your business. Of course, this is not always easily done if you have a smaller business with a limited budget. Outsourcing your infrastructure and maintenance to IT companies can be beneficial for you here, allowing you technically progressive solutions without investing a fortune in resources and manpower. Even if you don’t have the budget to be on the bleeding edge of technology, there’s significant value in having an assured grasp of technological jargon so that your customers know that you are well informed and knowledgeable.
Invest in great marketing
Updating your social media feeds and posting regular content on your website are just a few of the ways in which you can make even the smallest of home businesses look like a multinational leviathan, but to truly wow leads, you need to create some cornerstone content like an ebook or white paper. This will establish your knowledge and understanding and help you to be perceived as a force to be reckoned with in your field. Investing in the aid of a digital marketing company is usually an excellent investment as they will be able to ensure that your content reaches the right people and can usually generate around $5 for every $1 spent on outsourcing costs.
Thanks to the wonders of digital technology, even the smallest and humblest of businesses can be a digital Goliath!
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