You’ve shed blood, sweat and tears to get a business venture off the ground, and now it’s time to enjoy the spoils, right? It takes a lot of work and dedication to launch a company, but unfortunately, the hard work doesn’t stop once you’re up and running. Now that you’ve turned an idea into a reality, it’s time to promote your business and reach out to new customers. The aim of the game is to get people talking, and hopefully, watch the orders come flooding in. If you’re ready to shout about your new business from the rooftops, here are some ways you can extend your reach.
SEO
Did you know that over 90% of online experiences begin with a search engine? If you’ve got a new business and you’re desperate to tell people all about it, harnessing the power of SEO or search engine optimisation is an excellent place to start. The aim of this form of marketing is to entice customers who use search engines. Google alone processes more than 40,000 searches per second. If you can get to the top of that list of results, you could change your fortunes in a short space of time. So, how do you go about improving your ranking? If you’re new to SEO, it pays to get some expert advice from agencies like Sticky Digital. Marketing experts can work with you to tailor an SEO strategy for your individual business. Think about the kind of content you produce, for example, blog articles and social media posts, and optimise them using popular search terms, backlinks, and keywords. You want your content to be appealing and engaging, and you don’t want it to come across as a hard-sell. Terms and words should be used naturally, and the article should serve a purpose.
Social media
Did you know that over 3 billion people are signed up to Facebook? Social media is a modern phenomenon, and it’s not just a great way to keep in touch with friends. It’s also a really useful and valuable platform for businesses to interact with customers, drum up interest in their company and tell hundreds, thousands, even millions of people what they do and why they’re so spectacular. Choose sites that match your target market and think carefully about which posts you share. Your content should be relevant and original. You want to capture people’s imaginations and encourage them to share your posts or tag their friends in them. If you’re just getting started with social media, it’s a good idea to offer incentives to urge followers and friends to share your posts and like your pages. Once you’re up and running, use analytics to monitor the efficacy of your campaign.
Events
Business events are an excellent way of networking and spreading the word if you’ve got a new company or a new product you want to promote. Craft a suitable guestlist, create a compelling presentation, provide samples or the chance to trial the products or services you offer, and interact with everyone who attends.
Are you on a mission to tell people all about your new business venture? If so, there are multiple ways you can market your company. Hopefully, these ideas have given you some food for thought, and you’re looking forward to reaching out and reeling in new customers.
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