If you’re thinking about starting a business, then there’s some good news, and there’s some bad news. First the good: it has never been easier to get your business up, running, and trading. The bad news is that it’s so easy, everyone else is also doing it. As such, the business world has never been more competitive than it is today. However, that doesn’t mean getting ahead of the game is impossible: far from it. It’s just that you’ll have to make the business stand out from the crowd if you’re going to do so. Below, we take a look at a few simple ways you can do this.
Face to Face Meetings
Many businesses put a great deal of emphasis on their customer’s happiness, but they tend to make one crucial mistake: they only make an effort to reach out to their customers when they want something from them, such as more business. If you’re working closely with your clients, then you should be going the extra mile and making sure they’re always happy with your service. It’s a good idea to schedule some face to face meetings, and put their satisfaction on the agenda and nothing else.
Unique Touches
Yes, your business might be unique, but be honest: how often do you actually let this shine through? Companies have many more opportunities to be unique than they think they do, but they rarely exercise this freedom. It can apply to all facets of your business. You can get unique packaging for your products designed by a third party. You can use an enterprise label printer to make your own, customised shipping labels. You can rethink how you interact with your customers when they phone you up, and so on. Look at everything you’re doing, and think about how you can do it differently.
Your Culture
Most businesses have a vague understanding of what their branding should be, but too few incorporate it into their company as much as they should. Put simply: your culture is your company; there is little else. If your office, social media channels, and all-around company culture are lacking those colourful touches, then the only thing you’re projecting to the world is boredom. Work hard to determine what your culture is, and then make sure you’re sprinkling it on everything that your company does.
Have a Cause
Corporations used to have one mission: to make money. Now, that’s no longer enough – it’s not even close to it. You can’t just be in the business of making money: you should be using your company as a vehicle to bring about change, whatever that change may be. Your clients and customers need to feel like they’re getting more than just your services when they use your company. Pick something that you want try to change about the world, and then go for it.
Go Against Conventional Wisdom
Ultimately, you should always have the following thought in your head: “the old rules are out, what can we do?” If you do, you’ll be on the right path to having a business that is unique.
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