On the face of it, the agricultural industry wouldn’t appear to have much in common with its brother or sister industries. For example, how can you compare selling smartphones to selling tractors and farm equipment? In fact, every industry has a few basic threads running through them. So, what can we actually learn from the agricultural industry to help us better understand our own businesses, but also to promote our companies more effectively?
The Non-Digital Approach Is Still a Vital Component
We spent a lot of time focusing on promoting our businesses through the digital means, from Facebook to website marketing, but even in how we handle customers and clients, it’s not all done through tech. It’s done by a non-digital means too. If you look at a site like https://www.mkcoop.com, you will see piles of promotion relating to meetings. This is one thing that we can take away from the agricultural industry as a whole that the sense of community spirit is something we should all look to integrate into our business processes. We spend lots of time now liaising with people from a distance and integrating business communications tools to make life easier for everybody. But, a hearty handshake and a conversation in person, as we’ve seen with countless networking events, has a lot more gravitas to developing worthwhile business relationships than any email.
Utilizing the Print Media
Agricultural marketing has a very mixed approach to how it promotes itself, especially when you compare it to traditional marketing tactics. Agricultural marketers rely more on print media than any other industry. And, not only is it considered effective, but it’s the best way to communicate to suppliers. Now, if you look online, you will see an abundance of material that contradicts this, http://www.cma-marketing.net shows a healthy discussion in why print media is underused in the age of social media. But you could find other resources that would tell you that it’s flogging a dead horse. In fact, if we all spend a bit more time on quality print media, this would have a major impact on specific demographics. It all depends on the type of business you are running, but for the older demographics, the print media is still in rude health.
The Old School Method of Hard Work
Depending on what businesses you walk into, many go by the maxim of working smart, not working hard. However, regardless of your stance on work itself, if you want to see results, you’ve got to put the hard work in. This is why we can look to the agricultural industry and the amount of physical hours they put in. Because without all that hard work, they don’t see any results. It may be a very simple, and possibly outdated notion, but lots of entrepreneurs who expect something for nothing will benefit from looking at the agricultural industry and its processes.
We can all look at what the agricultural industry has done over the years to get an idea of structure, ethics, promotion, and, of course, good old-fashioned hard work. So, let’s look towards this industry as an inspiration to us all.
The post Dealing with a “Farm” Hand: What Every Business Can Learn from the Agricultural Industry appeared first on Amazing Life Daily.